| 摘要 |
<p>PROBLEM TO BE SOLVED: To accurately extract a feature word which is adapted to the actual interest of a user from content.SOLUTION: An advertisement processor configured to select distribution advertisements on the basis of the feature word of content includes: candidate information acquisition means for acquiring candidate information from content in which candidate information as the candidate of information requested by a user is displayed; adaptation acquisition means for acquiring the adaptation of each candidate information to the information requested by the user; candidate information extraction means for extracting a part of candidate information from among the candidate information acquired by the candidate information acquisition means on the basis of the adaptation; and feature word extraction means for extracting the feature word of the content from the candidate information extracted by the candidate information extraction means.</p> |
