摘要 |
An online system, such as a social networking system, may determine user trends and identify actions to be taken by users that may help optimize revenue for an advertiser. A social networking system may generate offers for an advertiser based on the user trends, user characteristics, and claims about users where the offers include actions determined by the social networking system that users may take to help optimize revenue for advertiser. Venues may also sell ad space, ad inventory, and real-time customer data to advertisers through a social networking system. |