SERVER DEVICE AND SERVER PROGRAM

摘要

This invention enhances the continuous rate for using an application executed on a terminal device. The invention is provided with: a banner request accepting means for accepting, from a first application program running on a terminal device, a banner request with a user ID identifying the user of the terminal device; an application program selecting means for referencing the utilization history of an arbitrary application program for the user identified by the user ID on the basis of the user ID, and selecting a second application program for which a prescribed period of time has elapsed since last launch; and an advertisement information transmitting means for transmitting to the terminal device advertisement information that corresponds to the selected second application program and urges the reuse of the second application program, and for displaying the advertisement information on the screen of the first application program.