Electronic shelf label and method for displaying the same
摘要
<p>Disclosed herein are an electronic shelf label and a method of displaying the same. The electronic shelf label includes: a segment display; a dot-matrix display; a display driver integrated chip (IC) generating a control signal for turning on or off the segments and the dots of the segment display and the dot-matrix display; a radio frequency (RF) module performing communication with a server or a relay; and a controller generating a control command controlling the display driver IC according to a signal received through the RF module.</p>