| 摘要 |
PURPOSE: A terminal and server equipped with a function that provides advertising content by using a quick response (QR) code are provided to offer three-dimensional advertising content through an augmented reality technique, thereby improving customer recognition in accordance with a new advertising technique. CONSTITUTION: A control part (180) sets up multiple advertising regions in a QR code based on a context range. The control part relates each of the multiple advertising regions with advertising content. A communications part (110) receives a request of advertising content, which contains identification information of the QR code, from a terminal. If a context required for providing the advertising content is not verifiable, an estimation part analyzes the advertising content request history of the terminal. The estimation part estimates a context of the terminal. An interface part (170) plays the role of a path for all external devices connected to the terminal. [Reference numerals] (110) Communications part; (120) A/V input part; (130) User input part; (140) Sensing part; (150) Output part; (160) Storage part; (170) Interface part; (180) Control part; (190) Power supply part |
