发明名称 |
BRANDED PERSONA ADVERTISEMENT |
摘要 |
Technology is described for providing an engaging and interactive advertising experience to a user. In one embodiment, an advertising avatar (also known as "advertar") is created based on information provided for a product or service. An advertisement may be generated and provided to the user that employs the advertising avatar as a digital spokesperson to promote a certain brand of product and/or service. Upon receiving the advertisement, the user can interact with the advertisement by clicking on the advertising avatar or via voice and/or gesture control. A user may be presented with additional information about the brand in response to the user interaction. |
申请公布号 |
WO2014074946(A2) |
申请公布日期 |
2014.05.15 |
申请号 |
WO2013US69339 |
申请日期 |
2013.11.08 |
申请人 |
MICROSOFT CORPORATION |
发明人 |
SMITH, KAREN WOESSNER;DE LA GARZA, ENRIQUE;WALICZEK, NELL;HOBART, LEAH |
分类号 |
|
主分类号 |
|
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|