| 摘要 |
An apparatus and method that give users the opportunity to identify which ad content is interesting and report information about these interested users to advertisers. The apparatus delivers digital visual advertising on the user's mobile device as part of an App's function. When the advertising message window appears, the user can dismiss the advertising message by touching the ad with a finger and swiping it left or right, depending on whether the user finds the ad content interesting or not. If interested, the user swipes the ad message to the right, and if not interested, swiping to the left; both action dismisses the ad and the user can resume activity prior to the ad message. The apparatus records the user's interest when the ad is swiped to the right and communicates this interest to the advertiser for future retargeted ads of similar content to the user. |
