发明名称 METHOD FOR PUBLISHING CONTENT IN MARKETING COMMUNICATIONS ACROSS DIGITAL MEDIA IN ONLINE ADVERTISING
摘要 An improved system and method for publishing content in marketing communications across digital media is provided. Marketing communications, including marketing emails, may include information about offers and advertising information for using the offers in online advertising such as advertising channel information, monetization information, and social sharing information. Upon receiving the marketing communications, offer information and advertising information may be extracted from the marketing communications. Offers may be generated from the offer information extracted from the marketing communications, and the offers and advertising information may be stored in persistent storage. A request may be received, for instance from an advertisement server or advertisement exchange network, to serve an advertisement for an advertising channel to the user. And an offer extracted from the marketing communications sent to the user may be served as an advertisement to a device operated by the user for display.
申请公布号 US2014136320(A1) 申请公布日期 2014.05.15
申请号 US201213673929 申请日期 2012.11.09
申请人 BOLAN ROBERT O.;WEIR WILLIAM NICHOLAS;CHOOZON CORPORATION 发明人 BOLAN ROBERT O.;WEIR WILLIAM NICHOLAS
分类号 G06Q30/02 主分类号 G06Q30/02
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