| 摘要 |
System and methods are disclosed for advertising based on user intention detection. The methods include performing linguistic analysis of user expressions, identifying grammatical or semantic attributes associated with terms in the expression, and their relationships, and determining a relevance score for one or more terms in the expression that are associated with the name of a product or service. Based on the relevance score, an advertisement can be displayed to the user who produced the expression within a given period of time. The user can be a social network user, or an email user, or a text messaging user, or a user of other text communication media. Furthermore, electronic advertising space or time can be sold or auctioned to advertisers based on the relevance score in contrast to the conventional method of being based on keywords. Furthermore, based on the number of users having produced an expression indicating an intention to purchase a similar product or service, an advertiser can determine a group purchase price based on the number of users having indicated such an intention. Furthermore, dynamic user profiles can be created or updated based on the detection of user interest, and suggestions and recommendations can be made to users of social networks and other media channels accordingly. |
