发明名称 Systems and Methods for Selling An Ad Space On The Same Computing Device Multiple Times
摘要 Systems and methods presented herein may include an exchange or server that may sell the same ad space within content on a computing device a plurality of times before the computing device navigates away from the content. This may include programmatically selling the ad space, such as in a waterfall or real-time auction process, placing a first advertisement at the ad space, then receiving an indication that it is time to resell the ad space before the computing device has navigated away from the content. A second advertisement may then be placed at the ad space. Additionally, the programmatic reselling may include reselling the ad space as in-view.
申请公布号 US2014136344(A1) 申请公布日期 2014.05.15
申请号 US201414158777 申请日期 2014.01.18
申请人 ZENOVIA DIGITAL EXCHANGE CORPORATION 发明人 RINGDAHL DWIGHT
分类号 G06Q30/02 主分类号 G06Q30/02
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