Predicting application user behaviour and interests in real-time using predictive analytics as a service

摘要

This invention enables website/application vendors to optimise the experience for their users by increasing the prominence of sections of the application or content with the application based on the predicted interests of the user. By using statistical models based on past behaviour and the attributes of individual users this invention uses predictive analytics to infer the interest of any aspect of the application for any specific user. The user interest can also be predicted whilst the user is interacting with the application and the user's current activity within the session is used as a factor in determining the items the user will be subsequently interested in.