发明名称 |
Keyword advertisement using ranking of advertisers |
摘要 |
A method of providing a keyword advertisement and a system for executing the method are provided. The method of providing the keyword advertisement includes: generating and maintaining an advertiser history ranking by using an advertiser keyword purchase history; and ordering the keyword advertisement display with respect to a user keyword by using the advertiser history ranking. In this instance, the advertiser keyword purchase history includes mapping information between an advertiser and a keyword purchased by the advertiser for each advertisement group or for each advertisement campaign. |
申请公布号 |
US8725562(B2) |
申请公布日期 |
2014.05.13 |
申请号 |
US20080058640 |
申请日期 |
2008.03.28 |
申请人 |
SONG KI HO;KIM MINUK;KIM BYOUNGHAK;NHN BUSINESS PLATFORM CORPORATION |
发明人 |
SONG KI HO;KIM MINUK;KIM BYOUNGHAK |
分类号 |
G06Q30/00;G06F13/00;G06F17/30;G06Q30/02;G06Q30/06;G06Q50/00;G09F19/00 |
主分类号 |
G06Q30/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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