ADVERTISEMENT PROVIDING METHOD AND SYSTEM BASED LOCATION AND POPULATION DENSITY, AND APPARATUS SUPPORTING THE SAME

摘要

The present invention relates to a marketing supporting method and a system using user group analysis, which supports a marketing service including an advertisement by using user group information changing according to region and time, and an apparatus for supporting the same. A marketing condition of a marketing service requester is received. One or more of a target region and target time corresponding to the marketing condition are extracted by using user group information, which is analyzed based on position information of a plurality of user terminals and user information related to the user terminals, and includes at least one of a population density or a population distribution according to region and time. A marketing service is provided based on one or more of the target region and the target time.