MARKETING RESEARCH SYSTEM, MARKETING RESEARCH DATA EXTRACTION DEVICE, MARKETING RESEARCH METHOD AND MARKETING RESEARCH DATA EXTRACTION METHOD

摘要

PROBLEM TO BE SOLVED: To extract many marketing research data from conversation information of arbitrarily gathering people.SOLUTION: A voice recognition device 4 performs voice recognition by using recording data 31a generated by a voice recording device 2 and generates character data 36 for respective speakers in association with position information 31b as place and dictionary link information. A marketing research data extraction device 5 acquires a research dictionary 32 suitable for a marketing research and recording place from a recording device 3 by using the position information 31b and interprets the character data 36 by using the acquired research dictionary 32 to extract marketing text data 39 used for marketing research.