CENTRALIZED MANAGEMENT OF MARKETING ACTIVITIES AMONG PARTICIPANTS OF MULTIPLE CHANNEL MARKETING NETWORKS

摘要

A marketing system or platform which facilitates centralized management of marketing activities among multiple participants of multiple channel marketing networks, where the marketing activities include determination of one or more consumers to which marketing content is to be presented and a provision of marketing content thereto. In particular, the disclosed technology platform allows members of a channel marketing network to link to each other to create connections allowing a secure and managed exchange of marketing content, funding and contact data, executing shared business processes, such as co-marketing related processes, and having access to the results thereof.