METHODS AND APPARATUS FOR SERVING CONTENT TO A WIRELESS DEVICE

摘要

Methods and apparatus for serving content to a wireless device (106) are disclosed. In an embodiment, a gateway (114), or any other suitable device or system, determines (502) that at least one message containing a first pointer to the content is to be transmitted via an emergency alert system. In response thereto, the gateway (114) obtains (504) the content using the first pointer and generates a second different pointer to the content. The gateway (114) provides (506) at least a portion of the at least one message and the second pointer for transmission via the emergency alert system (118). The gateway (114) also provides (508) the content for transmission via a wireless multicast/broadcast channel (120) based on the second pointer.