发明名称 SYSTEMS AND METHODS FOR GENERATING CUSTOMIZED ADVERTISEMENTS
摘要 Systems and methods for generating customized electronic advertisements are disclosed. A request for an advertisement is received. Viewer data is received and analyzed to determine current viewer features, characteristics, attributes, and/or interest(s). Product data can be extracted from publicly accessible electronic data generated by an ad source organization. The product data can be compared to the current viewer interest(s) to determine which product of the plurality of products most closely aligns with the current interests of the viewer to select a product to be advertised. A customized advertisement can be generated specifically for the viewer using at least a portion of the extracted product data for the product to be advertised.
申请公布号 US2014114758(A1) 申请公布日期 2014.04.24
申请号 US201314061607 申请日期 2013.10.23
申请人 BENTLEY GROUP LLC 发明人 BENTLEY JORDAN MICHAEL
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
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