摘要 |
Systems and methods for generating customized electronic advertisements are disclosed. A request for an advertisement is received. Viewer data is received and analyzed to determine current viewer features, characteristics, attributes, and/or interest(s). Product data can be extracted from publicly accessible electronic data generated by an ad source organization. The product data can be compared to the current viewer interest(s) to determine which product of the plurality of products most closely aligns with the current interests of the viewer to select a product to be advertised. A customized advertisement can be generated specifically for the viewer using at least a portion of the extracted product data for the product to be advertised. |