| 摘要 |
<p>The present invention relates to a position-based retargeting advertisement device that checks a user's life pattern daily, weekly or monthly based on the position of a wireless terminal and arbitrarily provides an advertisement corresponding to the life pattern so that a user may receive useful information even if the user of the wireless terminal is not in a corresponding region. The main components of the present invention include: an advertiser management unit (201) obtaining and managing information on an advertiser who wants to advertise; an advertisement registration unit (202) receiving from an advertiser and managing information on a region where an advertisement is provided and information on advertisement details; a position information checking unit (205) receiving position information on a wireless terminal (100) in real time; a region of interest checking unit (206) storing position information on a wireless terminal provided from the position information checking unit (205) as a region of interest; a map mapping unit (207) comparing information on the region of interest checked through the region of interest checking unit (206) and checking the position of the region of interest or a store; a life pattern checking unit (208) checking daily, weekly or monthly whether the region of interest is repeated, if information on the region of interest is checked through the map mapping unit (207); an advertisement selection unit (209) selecting an advertisement having a theme corresponding to a region or a store daily, weekly or monthly through the life pattern checking unit (208); and an advertisement providing unit (210) providing an advertisement selected by the advertisement selection unit (209) before a time checked by the life pattern checking unit (208) according to determined advertisement details.</p> |
