A USER-PROFILING METHOD FOR PROVIDING ADVERTISEMENT DATA AND/OR ONLINE CONTENT TO A USER AND A COMPUTER PROGRAM

摘要

In the user-profiling method a user provided with a computing device maintains a voice and/or a video communication with a second user through a communications provider, the method comprising: receiving a profiling engine said voice and/or said video communication from said communications provider as an input; processing said profiling engine, by means of an algorithm, a plurality of keywords related to data identifying a plurality of profiling parameters obtained from said voice or said video communication in order to obtain a user profile, and providing data advertisement and/or online content to said user on the basis of said obtained user profile.