| 摘要 |
Provided are an e-commercial transaction operating method and a server for selecting goods in a tournament/league scheme. According to the e-commercial transaction operating method of an embodiment of the present invention, goods are displayed and the plural goods are selected from the displayed goods. Individual comparison results for the selected goods are input and the goods are recommended based on the comparison results. Thus, in an e-commercial transaction such as an Internet shopping, a purchaser does not compare many displayed goods with each other once, but individually compares selected goods with each other, and the goods are recommended based on the comparison results, so that the difficulty in selecting goods may be overcome. |
