METHOD FOR ADVERTISING AND PROMOTING GOODS AND SERVICES

摘要

The invention relates to methods for advertising goods and services and can be used during the manufacture, distribution or sale of goods and packaging. The method for advertising and promoting goods and/or services involves selecting information and placing same on packaging. Once the information has been selected, an information carrier is prepared and placed on a packaging; the information is presented visually and/or with the aid of sound and/or light effects, and the information carrier is placed outside and/or inside the packaging in such a way that it can be updated and/or replaced. After a certain period of time, the information on the packaging is updated and/or a new carrier with updated information is prepared and placed on the packaging in place of or in addition to the previous information carrier. The packaging can be in the form of either disposable or reusable packaging, preferably reusable packaging for drinking water and other beverages or for the delivery of drinking water, etc. The technical result is that of rendering packaging versatile and multipurpose.