摘要 |
An embodiment of the present invention provides an advertisement exposing method including the following steps of: (a) generating an advertisement group which includes advertisements having same advertisement target information; (b) producing a group possibility value based on the sum of advertisement exposure amounts and an advertisement inventory value about each generated advertisement group; (c) generating a list for an advertisement selection by using the produced group possibility value; (d) selecting a specific advertisement group among the advertisement groups from the generated list; and (e) selecting an exposed advertisement from the selected specific advertisement group. [Reference numerals] (110) Advertisement group generating unit; (120) Group possibility value producing unit; (130) List generating unit; (140) Specific advertisement group selecting unit; (150) Exposed advertisement selecting unit |