摘要 |
A social graph, which records the actions of users in a social networking system platform, may be modeled at least in part as a collection of claims that may be used for advertising purposes, such as targeting advertisements, based on permissions granted by users and entities. The social networking system may also act as a publisher, enabling web applications and mobile applications to publish claims to a variety of audiences based on the permissions granted by users and entities, or agents of the social networking system. Permissions may be granted based on agreed-upon terms of service between agents, agents and publishers, agents and the social networking system platform, and publishers and the social networking system. |