SYSTEMS AND METHODS FOR ANALYZING AND REPORTING GEOFENCE PERFORMANCE METRICS

摘要

A method of tracking an advertising campaign is provided. Information about clicks made on advertisements distributed to mobile devices in the advertising campaign as well as information about numbers of impressions made on mobile devices in the advertising campaign is retrieved. Click-through-rates of impressions within a defined geofence are calculated and broken down into click-through-rates in each of a plurality of different sub-areas within the defined geofence based on physical locations identified in metadata of the information about clicks. A report may then be generated for the defined geofence identifying the click-through-rates for the different sub-areas within the defined geofence.