| 摘要 |
The present invention relates to a system for gathering and analyzing advertisement exposure information using a mobile phone. More particularly, the present invention relates to a system for gathering and analyzing advertisement exposure information using a mobile phone to maximize the advertisement exposure. According to one embodiment of the present invention, the system for gathering and analyzing advertisement exposure information using a mobile phone includes a consumer terminal; and an advertisement providing server. According to one embodiment of the present invention, the advertisement providing server provides an advertisement image to the consumer terminal. [Reference numerals] (1) Communication network; (21) Transceiver; (22) Advertisement identification unit; (23) Advertisement exposure information extracting unit; (25) Member identification unit; (26) Point calculation/accumulation unit; (27) Ranking unit; (29) Advertisement cost calculator; (31) Recognition time detection unit; (32) Recognition time comparison unit |
