| 摘要 |
<p>The present invention relates to an apparatus and a method for controlling an advertisement. The advertisement control apparatus comprises: a receiving end for receiving a signal caused by the operation of a remote controller on a front surface of a display; a transmitting end for transmitting a display control signal received through the receiving end to a set-top box which manages broadcast and advertisement data for an electrically connected display; a data transceiving end connected to communicate with an advertisement server in order to receive advertisement data and advertisement information registered in the advertisement server; a data input terminal which is electrically connected to a data output terminal of the set-top box in order to take, as an input, the broadcast data or advertisement data output from the set-top box; a data output terminal which is electrically connected to the display in order to output, to the display, the broadcast data or advertisement data input through the data input terminal; and a control unit for preventing, if a broadcast channel change signal is input during output of the broadcast data through the display, broadcast data from being output through the display and controlling output of the broadcast data.</p> |
