| 摘要 |
<p>The present invention relates to a system for collecting and analyzing information regarding advertisement exposure. More particularly, the present invention relates to a system for collecting and analyzing information regarding advertisement exposure, the system collecting and analyzing information regarding exposure of advertisement image provided by an advertisement providing server or an advertisement medium using a mobile communication terminal and providing objective data regarding advertisement exposure to an advertiser, and providing the point (coupon, giveaway) corresponding to the information to the member who provides information regarding advertisement exposure through a mobile communication terminal. To this end, the present invention provides a system for collecting and analyzing information regarding advertisement exposure, comprising a consumer terminal which has sensing means and a memory unit having an advertisement service application stored therein, and which receives advertisement image through the execution of the advertisement service application, and senses, on a real time basis, whether a consumer gazes at the touch screen while watching the advertisement image through the touch screen and generates a relevant recognition signal and continuously transmits the recognition signal; an advertisement providing server which provides the advertisement image to the consumer terminal, and extracts a recognition time or number of touches from the recognition signal sensed by the sensing means and provides a point to the relevant consumer if the recognition time or number of touches exceeds a preset value. Thus, the system of the present invention recognizes the face or iris of the consumer, a screen touch in connection with the advertisement image, a touch on the check element contained in the advertisement image or a touch on the process bar of the advertisement image so as to detect a recognition time or number of touches, and provides a point to the consumer only if the recognition time or number of touches exceeds a preset value, thus preventing the view of the consumer from escaping from the advertisement image while the consumer is watching the advertisement image, maximizing advertisement exposure.</p> |
