发明名称 |
OPTIMIZING MONETIZATION WITH BRAND IMPACT SCORING |
摘要 |
<p>Systems and methods for generating a bid for use in a content auction include providing brand-related content to a client device for presentation with first-party content. The method also includes receiving activity data indicative of online activity regarding the brand and analyzing the activity data to determine a brand impact score. The method further includes generating a content auction bid using the brand impact score.</p> |
申请公布号 |
WO2014051853(A1) |
申请公布日期 |
2014.04.03 |
申请号 |
WO2013US52694 |
申请日期 |
2013.07.30 |
申请人 |
GOOGLE INC. |
发明人 |
KIM, WOO JIN;BESER, JAMES;MEHTA, BHAVESH;BENDER, BRAD |
分类号 |
G06Q30/02;G06Q30/08 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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