| 摘要 |
The invention relates to executing an online contest. The contest comprises use of a brand key. The brand key has an owner and is associated to at least one item of a brand key group. A brand key group may comprise a brand, a trademark or servicemark, an indicia of source of origin, a product or good, a place, a person, an event, a character, and a business. A user is provided a user key for tagging an occurrence in a multimedia file of said at least one item. The user key is combined with a brand key to create a unique identifier to mark at least one occurrence of at least one item by a user in a multimedia file. The unique identifier is associated with a discrete time within a multimedia file and tracked as part of the online contest. |
