KEYWORD TRACKING FOR MICROTARGETING OF MOBILE ADVERTISING

摘要

PROBLEM TO BE SOLVED: To provide a marketplace platform that serves as a bridge between advertising platforms and a population of mobile communication devices for targeting and tracking particular advertisements suitably formatted and timed for a user of a mobile communication device.SOLUTION: An embodiment comprises: monitoring user interaction with a first communication function of a mobile communication device; monitoring user interaction with a second communication function of the mobile communication device that is separately in execution from the first communication function; transmitting user interaction data to a network for inferring a user behavioral profile; receiving an advertisement formatted for the mobile communication device selected based on the user behavioral profile; and presenting the advertisement on the mobile communication device.