A computer-implemented method for managing a feed in an in-memory database system includes: determining, in an in-memory database system, that a criterion for a feed event is met with regard to a business object handled by the in-memory database system; generating a feed event document in response to the determination; identifying at least one user in the in-memory database system who is a feed event subscriber regarding the business object; and forwarding the generated feed event document to the identified at least one feed event subscriber.