| 摘要 |
PROBLEM TO BE SOLVED: To present an advertisement fitting tastes of passengers of a vehicle by determining the tastes for the advertisement of passengers without giving a burden to the passengers.SOLUTION: An advertisement distribution system includes: line of sight detection means for detecting the direction of the line of sight of passengers of a vehicle; advertisement detection means for detecting an advertisement existing in front of the line of sight of the passengers; biological information acquisition means for acquiring biological information of the passengers; taste determination means for determining a taste for advertisements of the passengers from the biological information when the passengers look at the advertisements, and storing the taste in taste information storage means; and advertisement presentation means for determining an advertisement to be presented on the basis of the taste of the advertisements stored in the taste information storage means. Advertisement detection can be obtained by performing image processing of an area at which the passengers gaze in an image photographed from a vehicle outside camera, and can be obtained by acquiring a place at which the passengers of the vehicle look from the position of the vehicle and the direction of line of sight, and referring to a database that stores the installation position of the advertisements. |
