Method for determining company brand personality by motive-based positioning model, involves providing individual positioning direction for employer brand to take as basis of unconscious motives in career and life planning of individual

摘要

The method involves providing a unique and individual positioning direction for an employer brand to take as a basis of unconscious motives in career and life planning of an individual. Potential analysis and positioning of the employer brand are carried out. Strengths and weaknesses of the company are detected from a view of employees in a deep psychological interview, and analyzed. Measures required to find a company's image and employer attractiveness are researched. Efficient image campaigns and innovative recruiting tools are developed.