Information processing apparatus, terminal apparatus, content of interest determination method, content of interest determination program, terminal program, recording medium on which program is recorded, and information provision system

摘要

Content is displayed in an active display region of a terminal apparatus, and information relating to the display of said content when the content scrolls in accordance with a scrolling operation performed by a user and content identifying information for identifying the content are obtained from the terminal apparatus and it is determined whether or not the user of the terminal apparatus is interested in the content identified by the content identifying information that is extracted in accordance with the information relating to the display of the content.