Computer method and apparatus for using social information to guide display of search results and other information

摘要

A computer implemented method and system presents search result or other data generated in response to a request by a user. The search results are formed of one or more items. The invention system corresponds each item to a respective person. A screen view is generated showing a hierarchy of people including the people corresponding to the items of the search results. Indicated in the screen view is the extent of connectedness between the user and the people corresponding to the items of the search results. The invention system displays indications of the items of the search results in the screen view in a manner illustrating the items in context of the shown hierarchy. This enables a user to (i) easily and readily assign respective confidence levels to items of the search results, and to (ii) determine relationships among people without explicitly requesting the information from others.