An apparatus and for distributing a communication within a computer network using social media and expanding a business's email or distribution contact list in a self-perpetuating self-expanding manner. The apparatus comprising a processor element adapted to: present a 5 user interface to a first prospective client for receiving registration data; present a user interface to a first client for receiving data indicative of contact details of one or more second prospective clients; generate a respective second communication for distributing to each of one or more second prospective clients; and award an client benefit to the first client for each of the one or more second prospective clients associated with a corresponding unique 10 registration. -23 -
