METHOD AND SYSTEM FOR IMPLEMENTING A SOCIAL MEDIA MARKETING AND ENGAGEMENT APPLICATION

摘要

Disclosed is an approach for allowing a business entity to access and integrate with social media data, which is capable of accessing data across multiple types of internet-based sources of social data and commentary and to perform semantic analysis upon that data. Tags are associated with the analyzed content that pertain to actionable categorization of the data. Community managers can then view and take action with respect to the data. In addition, enterprise business applications can utilize the tagged data to perform business processing.