ITEM RECOMMEND SYSTEM AND METHOD THEREOF, APPARATUS SUPPORTING THE SAME

摘要

The present invention relates to a system and method for recommending an item, and an apparatus supporting the same. The item recommending system according to the present invention comprises: at least one user terminal having an item purchase history; and an item service apparatus for providing a different recommendation item for a particular user terminal after grouping all user terminals and calculating the different recommendation item using purchase histories of all the user terminals and an arbitrary collaborative filtering method based on the purchase histories of other user terminals which are included in the same group and have a different purchase pattern from the particular user terminal included in the particular group. [Reference numerals] (100) User terminal; (200) Item service apparatus; (300) Communication network; (400,AA,BB) Distribution processing service apparatus