发明名称 Log-based targeting of advertisements to groups
摘要 In accordance with one or more aspects, a consumer device obtains advertisement event data indicating a time when an advertisement is to be presented, and maintains the advertisement event data in a log. Advertisement data corresponding to the advertisement event data is presented at the indicated time if the advertisement event data corresponds to a subscriber group of which the consumer device is a member, otherwise the advertisement data is not presented. In accordance with one or more other aspects, program event data and advertisement event data are both obtained. Electronic program guide data is generated including both the program data and the advertisement event data, and is sent to one or more consumer devices.
申请公布号 US8671424(B2) 申请公布日期 2014.03.11
申请号 US20080121716 申请日期 2008.05.15
申请人 SKINNER JAMES L.;MICROSOFT CORPORATION 发明人 SKINNER JAMES L.
分类号 H04N7/10 主分类号 H04N7/10
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