AN ANALYSIS METHOD FOR USER PREFERENCE AND DEVICE THEREFOR

摘要

The present invention relates to a method for analyzing user preference and a device therefor which are capable of analyzing user preference based on currently displayed content data on a screen among content and play time of the corresponding content data when a user utilizes the content within a device. The present invention in a method for analyzing user preference in a device includes: a step of displaying content data which corresponds to a user input; a step of recording content information for the content data which is currently displayed on a screen; a step of analyzing the user preference based on the recorded content information; and a step of recording a user preference analysis result for the content data. [Reference numerals] (601) Displaying content; (603) User input; (605) Screen conversion generated; (607) Acquiring content data within the screen; (609) Generating an event data structure; (611) Performing analysis on the content data; (613) Recording to the DB; (615) Standby for the user input; (AA) Start; (BB) End