摘要 |
A simple, easy, and convenient way to give gift cards is provided. A virtual gift card can be purchased by a user via a mobile device or computer of the user and the gift card can be given to a recipient when the recipient checks in with merchant via a social network, such as Facebook. The merchant can accept payment via a payment provider, such as Paypal, Inc. Any of the recipient's social network friends can purchase the virtual gift card for the recipient, such as via an app on a mobile device of the friend. When the recipient begins a payment transaction for goods being purchased, then the virtual gift card can be used to at least partially pay for products purchased by the recipient. The virtual gift card can appear via a merchant device and/or via a mobile device of the recipient. |