摘要 |
There is disclosed a method for offer generation based upon website activity. The method comprises accessing a user identification system to identify a user in response to interaction by the user with a first website accessible to an offer server and monitoring the activity of the user on the first website. Next, the method includes determining that the user provided intent indicia indicating that the user intended to carry out an action on the first website and storing the purchase intent indicia in a database. Finally, the method includes accessing the database in response to further interaction by the user with a second website serviced by the offer server in order to obtain the intent indicia and to provide intent-related content to the user in response to the purchase intent indicia. |