发明名称 |
Broadcast augmented reality advertisement service system and method based on media ID matching |
摘要 |
Disclosed is a broadcast advertisement service system based on media ID matching, including: a broadcast-contents receiving terminal for receiving broadcast contents from a broadcasting system for a TV broadcaster and displaying the broadcast contents; a server for an AR advertisement broadcaster for receiving the broadcast contents from the broadcasting system for the TV broadcaster, generating a first media ID lookup table from the broadcast contents, and searching for AR advertisement data linked with on-air broadcast contents by referring to the first media ID lookup table; and a user terminal for acquiring the on-air broadcast contents in real time from the broadcast-contents receiving terminal, generating a second media ID lookup table from the acquired on-air broadcast contents, receiving the AR advertisement data linked with the on-air broadcast contents from the server for the AR advertisement broadcaster, and mixing and displaying the acquired on-air broadcast contents and the received AR advertisement data in real time. |
申请公布号 |
US8667528(B2) |
申请公布日期 |
2014.03.04 |
申请号 |
US201113334923 |
申请日期 |
2011.12.22 |
申请人 |
YU HONG YEON;KIM NAO WOO;LEE BYUNG-TAK;PARK IL KYUN;KOH JAI SANG;ELECTRONICS AND TELECOMMUNICATIONS RESEARCH INSTITUTE |
发明人 |
YU HONG YEON;KIM NAO WOO;LEE BYUNG-TAK;PARK IL KYUN;KOH JAI SANG |
分类号 |
H04N7/10;G06Q30/00;H04N7/025 |
主分类号 |
H04N7/10 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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