| 摘要 |
The present invention relates to a research system and a method thereof and, more particularly, to a research system and a method thereof, which improves advertising effects, directly leads people to participate in a survey by preparing a QR code, on the surface of a package or a pouch bag provided in a package, which can be recognized by a smart terminal such as a smartphone or a tablet PC and displaying image data for promotion or survey data on the smart terminal by transmitting the data from the management server when a user recognizes the QR code with the smart terminal, promotes participation to the survey by immediately transmitting discount coupon or event application number to a user who answered to the survey, and realizes the actual marketing survey by statistically and graphically processing response data to the survey, generating the response data in a report type and transmitting the report to an advertiser. [Reference numerals] (100) QR code; (210) QR code recognition unit; (220) Code information execution unit; (222) Image play unit; (224) Survey execution unit; (230) Survey answer transmittion unit; (240) Code reward reception unit; (250) QR code transmission unit; (310) QR code generation unit; (320) QR code execution unit; (322) Image transmission unit; (324) Survey transmission unit; (410) Survey answer reception and reward unit; (420) Terminal recognition unit; (430) Report generation unit; (432) Answer collection processing unit; (434) Graphic processing unit |
