FORECASTING A NUMBER OF IMPRESSIONS OF A PROSPECTIVE ADVERTISEMENT LISTING

摘要

Technologies pertaining to advertisement impression forecasting are described herein. An advertiser sets forth a proposed bid value for a prospective advertisement listing with respect to a keyword for a defined range of time. A number of auctions for the keyword in which the prospective advertisement listing will participate is estimated. A generative model that models auctions for the keyword is sampled to simulate auctions for the keyword, wherein the number of simulated auctions is equivalent to the number of auctions for the keyword in which the prospective advertisement listing is estimated to participate. For each simulated auction, a determination is made regarding whether the prospective advertisement listing wins the auction based upon the proposed bid value set forth by the advertiser. A number of simulated auctions won by the prospective advertiser is output as a forecasted number of impressions for the advertisement over the defined range of time.