| 摘要 |
Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and effect measurement server. The analysis method and system for audience rating and advertisement effects based on viewing behavior recognition, according to the present invention, comprises a viewing behavior measurement device which receives a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognizes the one or more viewers from the received viewer image to generate viewing behavior information, and delivers the generated viewing behavior information, and an advertisement effect measurement server which analyzes an advertisement effect for each viewer on the basis of the received viewing behavior information and generates and delivers an advertisement effect measurement result. [Reference numerals] (110) Viewing behavior measurement device; (130) Advertising effect measurement server; (AA) Advertiser, Agency, Media company, Media rep; (BB) Advertisement effect measurement result; (CC) Viewing behavior information; (DD) Viewer image information |
