发明名称 ARRANGEMENT AND METHOD FOR ANONYMOUS USER PROFILING AND TARGETED CONTENT PROVISION
摘要 An electronic arrangement (200, 204),optionally including at least one network server (304),comprising a media profile entity (208) configured to store and maintain at least one user-adjustable personal media profile (100, 100a, 100b) for a user (201) capable of accessing a network, optionally the web, and related sites, services and/or applications (203, 20b) via a number of terminal devices (202, 202a, 202b, 202c), wherein the personal media profile (100, 100a, 100b) describes the user's (201) interests preferably excluding identifiable information, optionally at least name and/or e-mail, and wherein the interests are represented on a number of levels (102a, 102b, 102c) including interest categories, such as automotive or travel categories, and further wherein the interests are at least partially determined based on monitoring the user behavior relative to the network, optionally the web,an authentication entity (206) configured to associate a terminal (202, 202a, 202b, 202c) utilized by the user with the media profile of the user based on profile-identifying data provided to/by the terminal (202, 202a, 202b, 202c), such as a numeric or alpha numeric, optionally encrypted, code, said data preferably being substantially anonymous data, and a media control entity (210) con figured to allow and block online tracking and content provision, such as advertising, in accordance with the personal media profile (100, 100a, 100b), such as the user interests and potential settings maintained therewith, wherein the user is provided with a number of notifications (510, 512) indicative of content suggestions conforming to the personal media profile (100, 100a, 100b) via the terminal (202, 202a, 202b, 202c), and wherein personal media profile data is selectively, preferably user-controllably, transferred between the personal media profile (100, 100a, 100b) and an external entity, such as a web site, (203, 203b) accessed in order to exchange user interests-describing data between these such that said external entity lacks direct access to the full personal media profile of the user.A related method is presented.
申请公布号 WO2014029921(A1) 申请公布日期 2014.02.27
申请号 WO2013FI50820 申请日期 2013.08.23
申请人 GLOME OY 发明人 IMMONEN, EDVARD;KYROE, SAKARI;RONKAINEN, TIMO;JALAVA, JERRY;LIPIAEINEN, ESA
分类号 G06Q30/02;G06F17/30 主分类号 G06Q30/02
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