METHOD AND SYSTEM FOR PROVIDING USER INTERFACE OF INTERACTIVE BROADCASTING PROGRAM USING MOBILE INSTANT MESSENGER

摘要

Disclosed are a method and system for providing a user interface for an interactive broadcast program using a mobile instant messenger. The method for providing a user interface for an interactive broadcast program comprises the steps of: enabling a program enabler service system responsible for production and execution of a broadcast program to open a chat room for interactive services of the broadcast program by using a mobile instant messenger (IM) enabler, and to execute the chat room, which is executed by a mobile IM application installed in a terminal of a user participating in the broadcast program, by using a program ID which is a buddy ID generated on a mobile IM for the broadcast program; and providing a message transmitted and received between the user and the program enabler service system through the chat room. The step of providing the message transmitted and received between the user and the program enabler service system may provide a plurality of input buttons as a user interface (UI) for inputting messages from the user on the screen of the chat room, the input buttons enabling messages to be inputted according to each participation objective of the broadcast program.