| 摘要 |
The present invention provides a platform for distributing advertisements through context awareness and a method for distributing advertisements thereof, and relates to a platform for distributing advertisements through context awareness and a method for distributing advertisements thereof, which distribute an advertisement at desired time, for desired target and at desired place of an advertiser through platform member subscription information and other additional information, and increase reception probability of a corresponding advertisement by distributing the advertisement selectively according to individual situation like advertisement reception condition (time, place, kind etc) of each advertisement consumer by actively inducing participation of a customer, who is an advertisement consumer, through an app to distribute an advertisement based on a social network. The platform and the method of the present invention induces spontaneous participation by providing the advertisement consumers with reward (like point etc) for advertisement reception checking, and enable the advertiser to improve the advertisement or to revitalize the business through advertisement effect analysis result, by enabling the advertiser to grasp advertisement effect of the corresponding advertisement by providing the analysis result of the advertisement effect for the advertiser in order to check the advertisement effect showing how many advertisements are received by the advertisement consumers. [Reference numerals] (100) Platform server; (200) Member store (advertiser); (AA) 5) Check advertisement distribution and receiving/pay point; (BB) Group 1; (CC) User A1; (DD) User B1; (EE) User C1; (FF) User D1; (GG) Group 2; (HH) User A2; (II) User B2; (JJ) User C2; (KK) User C3; (LL) Group 3; (MM) (Group according to position+user information); (S101) 1) Advertisement manufacturing+registering; (S102) 2) Grouping after grasping position/user information; (S103) 3) Ask fee based on number of advertisement consumers; (S104) 4) Pay fee; (S105) 5) Check advertisement distribution and receiving/pay point; (S106) 6) Reporting advertisement effect result |
