CONTEXTUAL TRANSLATION OF NON-INTERACTIVE ADVERTISEMENTS INTO INTERACTIVE ADVERTISEMENTS

摘要

Apparatus and methods trigger delivery of interactive advertisements to devices, such as wireless mobile devices, based upon exposure of a user to non-interactive advertisements. The non-interactive advertisements may include advertisements such as publicly displayed billboards or video advertisements embedded into broadcast programming. There are many places and many instances where a device user may be exposed to an advertisement, and often the user does not have the ability to retain information associated with the advertisement. Rather than merely utilizing contextual information limited to user location or user profile information, the apparatus and methods correlate one or more behavioral context parameters to exposure, including exposure duration, in order to ascertain a user's interest in the non-interactive advertisement and thus suitability for receiving a corresponding interactive advertisement.